GENE EXPRESSION
The science of epigenetics is revolutionising skincare. HydroPeptide products use groundbreaking skincare formulas to make skin both look and act younger.
The science of epigenetics is revolutionising skincare.
While our genes determine how we look and how our skin ages, it’s not the full story. With epigenetic science, we can influence how genes express themselves by essentially turning on genes that signal cells to act healthy and turning off the genes that don’t.
Epigenetics is at the heart of product development for the skincare brand, HydroPeptide. “The impact epigenetics has on skincare is particularly exciting. Skin is our primary protective barrier to the harsh environment we live in and has the biggest risk and potential to epigenetic changes,” says Dr Neal Kitchen, HydroPeptide Chief Geneticist.
Genes can be influenced by a range of factors in the environment, some that can speed up the ageing process like pollution and UV light, and others that can improve the health of the skin like certain peptides. “We take an epigenetic approach to ageing, meaning we focus on ingredients that are going to signal positive cell health because happy cells mean more youthful-acting skin,” says Dr Kitchen.
Dr Kitchen and his identical twin brother, Dale are a great example of epigenetics. “As an identical twin, I’ve always been fascinated by epigenetics; the science that studies change in the expressions of our genes without altering the actual underlying DNA sequence,” says Dr Kitchen.
The brothers have the exact same DNA but they don’t look the same. The reason? Epigenetics.
Environmental factors starting in the womb signalled their genes to express themselves differently, rendering Neal about three inches shorter than his brother.
One of the most effective epigenetic tools in skincare is peptides. Peptides are small chains of amino acids that impact your cellular health. They act like little messengers telling your skin cells to behave in a certain way. Some peptides will help with microcirculation in the skin, others will boost the skin’s collagen production, creating more elasticity and helping to reduce the appearance of lines. HydroPeptide products are formulated by a team of geneticists with over 60 peptides that have varying influence on genetic expression in the skin. Using innovative, synergistic formulas with a unique understanding of how each peptide functions, each HydroPeptide product delivers an effective and clinical result.
Power Serum is fortified with wrinkle-relaxing peptides and formulated with collagen-optimising peptides and antioxidants to combat skin laxity. The appearance of fine lines and wrinkles will be reduced, and firmness and volume increased.
Firma-Bright is a powerful vitamin C booster to brighten and firm skin. This super-potent vitamin C booster is formulated with free-radical fighting antioxidants and radiance-boosting peptides to protect your skin and improve the appearance of dullness, fine lines and wrinkles while working to reduce inflammation.
Working synergistically with peptides in the results-driven range are antioxidant-rich botanical stem cells, growth factors and hyaluronic acid for further enhancement. All product formulations are clinically clean and cruelty free without parabens, sulfates and phthalates. These groundbreaking skincare formulas can impact cellular health and help change gene expression patterns over time, so skin both looks and acts younger. “When we use the right kind of products for our skin we can help ‘reset’ the epigenetic state of it by purging any damage and inflammation, strengthening its defences and preventing unwanted changes from occurring,” says Dr Kitchen.
HydroPeptide is working to deliver luxurious skincare products and treatments that leave your skin happy, healthy and glowing. That’s gene-ius.
VISIT MiNDFOOD.COM
The silica content in hot springs can smooth and soften dry, rough skin while the sulphur in the water can also hold medicinal properties. mindfood.com/hot-springs-benefits
“A RANGE OF FACTORS CAN SPEED UP THE AGEING PROCESS.”