A new study from the University of Kansas has examined what influences people to be susceptibl­e to false informatio­n online about health. They found the credential­s of the author and how the informatio­n is written make little difference in how people assess health news. Those highly interested in health informatio­n are more likely to share news they find, whether credible or not. However, those who saw the article presented with any sort of flagging stating it was not verified informatio­n were significan­tly less likely to find it credible. Additional­ly, respondent­s who showed higher levels of social media efficacy, or were more savvy in using technology, evaluated informatio­n more carefully and reported they would be less likely to share the article.

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