HOW ABOUT A PLACEBO?

The phrase ‘placebo effect’ refers to the psychological phenomenon that occurs when cues from our environment help us form assumptions that a health intervention is working. And it may be one big reason why so many people walk out of an integrated remedy session revelling in its success. The more of this ‘heck yeah this is working for me’ thinking that’s going on, the more feel-good chemicals your body releases and the less discomfort you have. Afterwards, it’s highly likely all that positive thinking and reduced physical pain means you leave under the impression that it worked. Was it the placebo effect or the therapy? Hard to know… and does it matter? Do you feel better? Therein lies the magic.