DANIEL GRIEDER

CEO, TOMMY HILFIGER GLOBAL AND PVH EUROPE

As an innovation addict, I’m excited about how retail is evolving in the digital era. Following several openings in Europe, we just introduced our first Store-of-the-Future in Asia and continue to roll out the concept to more stores globally. Every new piece of digital technology that it features was developed by our in-house experts who are changing the future of fashion. I personally test each new product, brainstorming unique ways to immerse our consumers into the Tommy Hilfiger world and stay ahead of the curve.