AURALEE

The 2019 Tokyo Fashion Prize winner Auralee chose the presentation format for its Paris Fashion Week debut during A/W 2019 shows. The brand is the brainchild of Ryota Iwai who worked in patterncutting and design for various companies before launching his own in 2015. His penchant for refined minimalist silhouettes earned his designs a cult status within the Tokyo fashion scene and led to collaborations with some of the hottest labels, including a capsule collection with New Balance’s Tokyo Design Studio. Auralee’s keen sense of the zeitgeist, combined with the use of top-quality materials, makes for easy-to-wear everyday items. For A/W19, knits and outerwear are key. As always, the fabrics have been carefully selected around the world, and the noble, well thought-through color gives away the designer’s meticulous attention to detail. Auralee is currently stocked at Mr Porter (online), Très Bien (Sweden), Neighbour (Canada) and Ecru (Korea), among others, and offers menswear as well as womenswear collections. auralee.jp