FREEDOMDAY
TWO PRODUCT LINES
Freedomday has presented two product lines for A/W19-20: ‘Red Label’ and ‘Black Label’. Both lines propose high-performing outerwear. ‘Red Label’ contains flagship products, such as the parka, and develops the oversize trend. It also includes a line of accessories such as caps, bonnets, gloves and scarves to offer a complete look. Meanwhile, ‘Black Label’ is a capsule for a more adult customer, perhaps a businessman travelling the world. Going forward, Freedomday will keep both swimwear and sweatshirts as part of their product range for S/S20.