GUESS

DENIM FOCUS

Guess is strengthening its focus on denim. It tackles sustainability (more on this in WeAr’s upcoming September issue) by offering denim produced with lower CO2 emissions as well as water and energy savings. For women, A/W19 showed retro influences, revisiting preppy Americana with an emphasis on feminine, functional pieces. For men, in line with the all-American attitude of the brand, denim was marine-inspired: clean looks in deep indigo with cuts that take cues from sailor uniforms. S/S20 will offer further insights into the brand’s evolution.