LIEBLINGSSTÜCK
STORE OPENINGS
The German brand with a love for details – Lieblingsstück – opened three new stores between March and June 2019. The outlet concept store in Hochstrass, close to the brand’s HQ in Rosenheim, Germany, offers ‘lovely items’ (a translation of the brand’s name) such as beach bags, baskets and tableware alongside the label’s latest apparel collection. May saw the opening of a store in Lüneburg, followed by another in Bad Reichenhall in June. Going forward, the brand wants to combine on- and offline activities even more by offering a ‘Click and collect’ service.