OFFLINE PURCHASES

PREVAIL IN UK RETAIL

68% of retailers are unsure of the ROI of their digital marketing campaigns, research by digital marketing agency MarketingSignals.com revealed. Most stores are unsure about the impact digital marketing spend is having on offline store visits. 85% of UK retail transactions happen in store, not online; however, 94% of consumers state they will research a product online before going into a store to purchase it. Technology is there to track people’s online behavior even if they do purchase offline; something for retailers to mull over.