VOILE BLANCHE

PARIS STORE OPENING

The Italian label renowned for its artistic high-end trainers, Voile Blanche, has opened its first Paris store, Voile Blanche Society. Located in the rarefied St. Germain-des-Près area, its design is inspired by the traditional shops once found in neighborhoods throughout Italy, with shades of blue and cement, matt surfaces and ceramic tiles. The wood displays, reminiscent of a contemporary art installation, allow the sneakers to ‘float’, highlighting their lightness, vibrant colors and use of high-quality materials. In addition to shoes, the shop also sells design objects.