CHRISTINA KREUZWIESER

HEAD OF MARKETING COMMUNICATIONS EUROPE & AMERICAS, LENZING

Our technologies are working examples of a circular economy. We combine the biological cellulose cycle of our wood-based fibers with innovative technologies, which are characterized by recycling and high recovery rates. One of our recent product developments is the ‘Refibra’ technology used for the production of ‘Tencel’ Lyocell fibers, which is based, among other things, on cotton scraps leftover from the production of cotton clothing. ‘Tencel’ Lyocell is the first cellulosic fiber that uses wood as well as recycled materials for pulp production. At present, an estimated 50 million tons of old clothing is disposed of each year. With ‘Refibra’, Lenzing is supporting new solutions for a circular economy in the fashion industry and underscoring its position as a sustainable producer.

Another step towards sustainability was the introduction of Lenzing ‘Ecovero’, a high-performance viscose fiber with a very favorable ecological footprint. A special technology supports the identification of this fiber in the finished products, which guarantees transparency along the entire processing chain.