VICUNHA

Brazilian textile manufacturer Vicunha launched a project aimed at tracking the use of water through the entire production chain, from the growing of the cotton to the end life of a pair of jeans. The project tracks the use of Green water (rain water), Grey water (used to return the effluent back to its natural state) and Blue water (collected water not returned to its original source). The combination of all three makes up the water footprint. This instrument allows for transparency across all aspects of the lifecycle. 92% of Brazilian cotton is watered by rain, so the company already had a head start in comparison to its competitors, but the new project ensures even more water savings.