PLAYERS DISTRICT AT THEMICAM
This September theMICAM, Italy’s renowned footwear trade show, is celebrating its 50th anniversary and launching PLAYERS DISTRICT – a new area dedicated to outdoor and sports footwear, located in Pavilion 7. Showcasing a stimulating brand mix featuring Bjorn Borg, CMP, Dolomite, Joma Sport, Lotto and Skechers, among others, it will also be home to exciting events including sporting performances in a dedicated area, The Arena. The idea behind these is to give body and shape to the movement that becomes sport and that only the most hi-tech footwear can transform into legendary victories. This timely launch shows that, at its ripe age, theMICAM shows no sign of slowing down.
September 15–18, 2019
Fiera Milano-Rho Exhibition Centre Milan, Italy www.themicam.com