RUDY BUDHDEO

(04) CEO, SON OF A STAG

We are still doing extremely well with denim – probably because our choice is much greater than other retailers’. We have a huge selection of styles, complemented by a vast range of sizes and lengths (up to 41" inside leg). […]

Our staff are dedicated to having the best product knowledge because the consumer is now much more aware of the manufacturing processes; we offer insights on how the fabric will evolve, shrink and fade. We do free-of-charge shortening on the spot, performed on the original chain stitch machine. Besides, we can make other adjustments, including taking in the waist, moving pockets and tapering from the inseam with top stitch, meaning the selvedge is unaffected. We also have a huge choice of denim shirts and jackets. […] A lot of customers know that we have unique fittings on much of the stock we carry, so that the same model will fit differently if they try it at another retailer – we often have the styles recreated with adjustments in particular to the rise of the jeans and taper gradings. This means that we have to do bigger minimum orders and pay extra to our suppliers, but we have learned it is crucial to have the perfect product. It is great to also have brands which have very select distribution that include Smith-Sato-Suzuki and our own brand Soldier Blue London. Because of all this, our customers are super loyal.