SEBASTIAN KLINDER
(08) MANAGING DIRECTOR AND OWNER, MUNICH FABRIC START EXHIBITIONS GMBH
Driven by the disruptive millennium, we will soon see an evolution in denim which will be similar to what we have seen recently in sneakers, athletic gear and urbanwear among others. This will require the involvement of technological discoveries, starting with alternative raw materials – new fibers mostly of sustainable origin; or high-performance innovations, such as carbon or conductive end uses. Denim is becoming inherently more performance-oriented, with garments offering climate control features, or worn as protective items for urban mobility. Designers are already embracing new practices and techniques which make jeans smarter and more wearable. Automation will play an essential role in the jeans manufacturing process.
Combined with new ethics and environmental rules, which demand more responsible means of production and manufacturing, we will see an increase in the range of treatments created with almost zero impact. We are about to experience a brand new, brave blue world – let’s enjoy it.