MARCO LANOWY

(16) MANAGING DIRECTOR, ALBERTO

Denim works through new brands or those that are always reinventing themselves. Just a new wash is no longer the core business of denim. We have success with our Premium Business Jeans, but they are often not displayed adequately on the retail floor. Why is there hardly a super denim world in retail? Most denim floors in stores look the same throughout the year and do not create any new impulses.