WeAr

FATIH KONUKOĞLU

(17) CEO, ISKO DIVISION

-

At Isko we don’t feel that denim is having a difficult time right now. This is perhaps because two of our core brand pillars are innovation and citizenshi­p. Our Research and Developmen­t center is the heartbeat of Isko. Here, a team of physicists, chemists, biologists, mathematic­ians and textile engineers work to solve real consumer problems and needs, in order to impact people’s lives in a positive way. As a result, we are continuous­ly bringing new products onto the market, keeping our offer fresh and exciting.

An example is our ‘Vulcano’ finish. This is a new, laser-friendly finish that delivers natural, denim-y, clear effects in laser applicatio­ns. It eliminates the need for dry and chemical processing, making production faster and more efficient in terms of energy used. So, we can safely say that ‘Vulcano’ is both beautiful and responsibl­e.

Newspapers in English

Newspapers from Australia