TRICIA CAREY

(19) DIRECTOR OF GLOBAL BUSINESS DEVELOPMENT – DENIM, LENZING

There is a modern definition of denim that is bridging the long history of denim with the integration of technology to meet the needs of today’s consumers. Denim is no longer just a 3x1 twill in a 5-pocket jean. It is now multi-fiber blends, including TENCEL™ Lyocell, and all fabric weights used for all lifestyles. In a broader sense, denim is also truckers, dresses, jumpsuits, shirts, knit tops and even sneakers. Denim is a blank canvas for indigo; and the advances in garment finishing with ozone and laser bring endless design options.