CIRCULAR ECONOMY

Poletto, Pitti Immagine:

One of the key challenges for the fashion business community is the adoption of circular economy models that imply use of recycled materials, zero waste design of garments, reuse, recycling and new business models that can extend the lifecycle of garments without giving up the fashion DNA of continuous product innovation and coolness.

Karstad, Polartec:

For the fashion industry to truly address sustainability means taking the closed loop model to heart. Polartec adopted this 'whole system approach' to sustainability that combines production methods, recycled inputs and distribution efficiencies. A Triple Bottom Line objective for our products: use recycled or natural inputs; create durable and/or re-purposable products to extend lifecycle; develop full biodegradability for a product’s end of life.

Carey, Lenzing:

Brands like Kings of Indigo, Closed, DL1961, Boyish, Country Road, Levi’s and others are using Tencel x

Refibra Lyocell to address circularity. It is derived from cotton scraps to make a new lyocell fiber, maintains the strength and aesthetics of original Tencel Lyocell, as well as a fiber identification for transparency.

Wesselmann, ASOS:

This generation is used to getting everything it sees and wants immediately. So how do we fulfill this need? Product sharing and product leasing. To afford something new, you (need to) sell the old. The products hardly lose value because they are on the market in small quantities, are well maintained and of high quality. We already have platforms like Stock X and Klekt. You have a virtual wardrobe that is filled with new items and you can lease those. In this paradigm, brands are required to make a product more durable.