LOCALISM

Wunder, Wunderwerk:

We use ‘Modal Edelweiss’ fiber from Lenzing. Besides sustainable production, it is made from "domestic" beech wood. Most other raw materials (cotton, eucalyptus) are procured from far away. Of course, regionality is also an important aspect, which is why we focus on manufacturing within the EU.

Roselli, La Martina:

Closer factories vs. faraway and cheap ones give us a better knowledge of their processes, quality but also shorter shipments and higher control as to whether they are sustainable. The development of digital tools and interconnections among the different areas in the company to improve efficiency (avoid digital silos, implementing analytics, data sharing, AI).