OMNICHANNEL

Deveaux, Farfetch Store of the Future

We believe offline stores will continue to play a critical role in the luxury market – the brick-and-mortar experience isn't going away, but it has to be done differently. We are working towards building the omni-channel experience of the future, where both online and offline shopping is connected on an even deeper level. It’s about a seamless merge of a fantastic physical experience with powerful technology focused on enhancing the customer experience. For physical stores, it’s about ‘future proofing’ themselves from an online perspective and developing innovations in retail technology to augment the experience offline.

Wunder, Wunderwerk Omnichannel strategies are important for us: from 2020, we will have a solution for our trade partners that enables them to use our B2C online shop. Our B2B platform has just been redesigned and is already working very successfully.

Lanowy, Alberto

At the beginning of 2017, the Alberto store in Mönchengladbach was the first concept store in Germany permitted to use the revolutionary software “Alexa” on the basis of a preferential agreement with Amazon. With her individualized features and a specially developed Alberto skill, the smart virtual assistant immediately turned out to be a much-used benefit at the POS.

Ricci, RRD – Roberto Ricci Designs

We see omnichannel as a closer relationship development with our multi-brand store partners as they have a wealth of knowledge and a passion for a great display of products. We believe the customer needs to be linked to the touch and feel rather than just shopping online.

Acar, EHI Retail Institute

The purchasing process can be simplified with the help of technological devices. “Smart mirror” is one such device. With its application customers can consult staff without leaving the fitting room, and additional items can be displayed on the screen. Moreover, augmented reality enables customers to try fashion in a virtual way. Image recognition systems can even measure sizes to provide custom tailoring. From monogramming to 3D-print of a pair of shoes – almost everything seems conceivable.