NOVA BY DFO & TRANOÏ

French trade show Tranoï is collaborating with the Fashion Management and Market Development Group (and Shanghai-based showroom) DFO International to launch an innovative project aimed at brands looking to enter the Chinese market. NOVA by DFO & Tranoï will not be a traditional trade show. Rather, it offers customized models (including marketing, sales and distribution support) for brands with different needs and readiness levels for the Chinese market. It is hoped this hybrid marketing and business platform will build a strong global community for fashion and lifestyle brands and Chinese buyers. It launches in March 2020 at Shanghai Fashion Week with MODE Shanghai Fashion Trade Show, where it will occupy the top two floors of Shanghai Mart.

March 25–30, 2020 Shanghai Fashion Week www.tranoi.com/events/nova-x-by-dfo-tranoi