TOMMY HILFIGER
HAHNENKAMM RACE
For the first time in January, Tommy Hilfiger partners with the Hahnenkamm ski race in Kitzbühel, Austria, for the race’s 80th anniversary. The brand’s colors will be on the racing flags alongside the course, and a pop-up store will present the collaboration between Tommy Hilfiger and French brand Rossignol, leader in winter sports, including a sweatshirt for men and women. “We are happy to present our Tommy Hilfiger style on- and off piste and introduce our brand to a new target group,” says Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe. www.tommy.com