CONCLUDING THOUGHTS

Grieder, Tommy Hilfiger Every fashion company risks being left behind if they are not actively digitizing their value chain from top to bottom. But it’s not just a matter of ticking boxes by integrating blockchain, augmented reality and smart fabrics. Those at the forefront of the fashion technology revolution are embracing today’s technologies, developing them further and ensuring that they integrate together seamlessly. We are creating an entire ecosystem of tools that effortlessly speak to one another. For example, within just a few hours, our 3D designs flow from a designer’s computer to our state-of-the-art Digital Showrooms, where the virtual styles are displayed and sold to buyers who are unable to tell that they are not real product photographs. This is the future, and only the beginning.