STORYTELLING THROUGH DENIM

DENIM ROUND TABLE

In WeAr 60, with the help of denim experts around the world, we identified challenges currently facing the denim industry. In the present issue, we discuss potential solutions. One of the topics that our interviewees kept mentioning last year was the importance of storytelling. This time we thus asked denim experts: ‘What sort of stories does the customer need to hear in the new decade in order to engage with a denim brand?’ The answers were rich and diverse; what you see on the following pages is often just a snippet – please scan the QR code on this page to read the full answers on our website.