PAUL MARCIANO (09) CHIEF CREATIVE OFFICER, GUESS

I believe that for the customer to engage with a brand today there are two key pillars: heritage and innovation, two opposites with equal importance.

At GUESS, we are proud of our heritage. We have a long history of denim behind us that makes us true experts in the market when it comes to raw material, fit and style. We started back in the early 80s with the clear mission to revolutionize the world of denim. To this day, denim remains at the root of our brand and the starting point of every collection.

With expertise comes innovation. Every season we introduce new technologies in order to offer the best denim on the market. But the biggest innovation and one that I’m personally most proud of is the progress that GUESS is making in the sustainability area. Sustainability, to us, is the catalyst for creativity, helping us to rethink the way we design our products with incredible technical fabrications and fits. This topic must be number one for our generation and it is our mission to offer high-quality products designed with the environment and our communities in mind.