JOYCE WANG

(20) FOUNDER/ HEAD DESIGNER, JOYCE WANG ECOFASHION

Try to recall what has won denim love over centuries: it’s functional, it lasts, it records stories, layer by layer. Denim is so much more than just fashion: it’s necessary, it’s a tool, it’s alive! It’s here to last, to be upcycled, to gain added value over time.

Millions of denim swatches and damaged denim clothing go to waste. There should be design competitions every season where denim waste is collected and given the chance to live again, with designers doing one-off items and limited collections and selling and promoting them through auctions and shows.