PAST, PRESENT AND FUTURE?

So far, Virtual WeChat Markets are proving to be successful. Brands reach thousands of new customers, who are introduced to many new names. The discounts on offer – valid on market day only – help drive immediate sales.

But the current iteration of the markets is only the beginning. Mullet assures WeAr that the markets will become more differentiated and hone in on one theme at a time in the future, such as ‘Home’, ‘Accessories’, ‘Wellness’ or, of course, ‘Fashion’.