THE WECHAT VIRTUAL EXPERIENCE

Designer Miranda Mullett tells WeAr: “In late April, we launched our first digital sample sale on WeChat. Together with 11 other designers, we were able to connect a network of over 700 people across two WeChat groups. Each designer was given a one-hour timeslot to briefly introduce their brand and share product information.” Interested parties could then proceed by connecting with the designer directly or scanning their official account QR code for more. A Virtual