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SHOEFITTER

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The ShoeFitter app designed by German company Formigas aims to bring returns down and boost customer satisfacti­on. With the help of Apple’s FaceID sensor, a feature of recent iPhone models, customers can scan their feet and use the measuremen­ts to check whether the chosen shoe will fit. This technology can be integrated into existing shopping apps or be used as a link connecting users to the ShoeFitter app. The company offers multiple schemes to retailers: ‘Rental’ for a software developmen­t kit option, where brands and online retailers pay royalties to use the ShoeFitter functional­ity in their own e-commerce channels; an ‘Affiliate’ scheme where end consumers utilizing the app are forwarded to an online or offline retailer, who pays up to 12% commission on the generated sales; and a ‘Data’ insights scheme for companies that need access to shoe fitting intelligen­ce to optimize and develop better fits for their footwear. shoefitter.io

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