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HERO

- Www.usehero.com

Aiming to make omnichanne­l easy for retailers as well as end consumers, Hero is a timely solution in an era when a lot of communicat­ions with customers need to happen remotely, yet need to feel personal. It allows staff to send photos, product videos and make video calls directly from the shop floor, giving shoppers the confidence they need to buy, and making them less likely to return items. Moreover, it enables the retailer to see what shoppers are browsing in real time as they move around the website and allows them send recommenda­tions for other items straight into the chat. Already used by the likes of Harvey Nichols, Chloé and Diane von Furstenber­g, Hero is backed by an impressive team of investors and advisors, including the former EVP, Technology at Macy’s and the Director of Commerce Partnershi­ps at Google.

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