ALBERTO
PREMIUM STORE CONCEPT
Alberto, the trouser specialist, has opened a new concept space in Munich’s Oberpollinger department store, unveiling the brand’s premium concept for the first time. Gold LED lights meet cubes of gray fiberboard with frames attached to display the label’s key pant designs. This scene is reflected in mirrors that give the impression of depth. The company used the lockdown to strengthen its positions with forward-looking delivery and order programs. Other premium locations of the brand are to follow. alberto-pants.com