LEMON JELLY
RECYCLED STYLE
Footwear brand Lemon Jelly is cutting its CO2 emissions and waste with an innovative process that grinds up its old shoes, which clients return, to create new ones, on which clients get a discount. Their recycled footwear for A/W 20-21 focuses on sustainably fashionable styles for those with an active city life. Key products include: ‘Cleva’ – a sporty boot containing over 50% recycled plastic; ‘Ravyn’ ¬– statement ankle boots with a platform sole made from production waste; and ‘Zelma’ – a sleek hardware combat boot for urban trendsetters.