NAIA
STAPLE FIBER INNOVATION
Eastman’s brainchild Naia has introduced a cellulose acetate staple fiber, which is likely to generate interest as the demand for comfortable clothing increases. It is sourced from sustainably managed pine and eucalyptus forests and plantations, and produced in a safe, closed-loop process where solvents are recycled for reuse. It is quick dry due to versatile blending options, and very soft and cool next to the skin, giving fabrics a longer-lasting comfort. Naia fibers also consistently reduce pilling and therefore safeguard fabrics against the appearance of fuzz after repeated wash and wear.