DANA DAVIS

VICE PRESIDENT OF SUSTAINABILITY, PRODUCT AND BUSINESS STRATEGY, MARA HOFFMAN

Sustainability has been front of mind for us since we transitioned into a more aware, responsible and accountable business model back in 2015. Covid-19 hasn’t changed that for us. Before we faced the pandemic, we were thinking about the next evolution of our brand and this moment in time has forced us to make these changes abruptly, which affected our structure and production times.

To us, the future means breaking away from the traditional fashion calendar, producing less, and working with existing fabrics and products to create something new. We will continue to push innovation within circular systems and create new business models to support that work. When we were first getting started in our shift, we looked to other brands who were leaders in this space long before us for guidance. Collaboration will be extremely important if we want to change the industry as a whole, not just within brands, but also with retailers, manufacturers, vendors, etc.