MIMI SEWALSKI

MANAGING DIRECTOR, AVOCADO STORE

The Covid-19 crisis is causing many consumers to rethink how they shop. The fashion brands that will emerge victorious from this crisis will be those that impress with their transparency, authenticity and good ‘story doing’ – and that show that instead of twelve collections a year, we need fashion that boasts fair and ecofriendly production, longevity, quality and a truly fair price. Then consumers will get on board too and perhaps start consuming less but better.