JOSÉ PINTO

CEO, LEMON JELLY

The tendency for simpler, minimalist and versatile products that also reflect a care for the Earth's resources is not only a request from consumers but also a necessity for more functional products, facilitating its recyclable facet. There is a need for products with style but mostly purpose. And it's time to make a difference, to investigate and create new raw materials that bring less impact to the environment, and to reduce waste from production.

And although digital has never been so strong, the same is also true of our awareness that the people behind each brand and cause are the key to pump energy, creativity and innovation into the future. It's time to come closer than ever to our suppliers and customers, to work in unison, to act together to achieve something meaningful.

With this in mind, we have developed a new biobased material and continue to take action with our Wasteless Act and Closing the Loop initiative, where our waste is taken into account and our products are able to reintegrate the production of new shoes.