IU FRANQUESA

(05) FOUNDER, COMPANION DENIM

For the biggest portion of denim, where the jeans are pre-washed and distressed, the key factors in sustainability will be the reduction of water consumption, and using fewer and more environmentally friendly chemicals, along with reducing the carbon footprint by shortening the production distances between the suppliers to the warehouses and the shops.

Sustainability should be taken as a holistic concept that is implemented across each and every detail, be it the product itself, the labeling, the packaging or even the shipping method.