STÉPHANE JASPAR

CHIEF MARKETING OFFICER, SCOTCH & SODA

The use of organic cotton is one of the key agents of change to achieve sustainability, although there are still efforts to be made. Since the launch of our denim collection in 2010 it has been important for us to be part of the solution as well, so the increasing use of organic cotton in our denim designs is key.

Another important factor is the growing use of recycled fibers from either pre- or post-consumer waste, which is otherwise often destined for landfill. This procedure reduces the need to create newly manufactured fibers, consequently saving energy, dyes and chemicals, which in turn also reduces pollution.

But one of the most crucial practices that recent technology is allowing us to carry out is the ability to save water in a significant way. With our denim, we are aiming to reduce the amount of the precious element used in the manufacture process by 50% within the next two years.