ANDREA VENIER

(10) MANAGING DIRECTOR, OFFICINA+39

A big change is happening in the denim industry, and personally I like the challenge. And for a chemical company like us, this means huge R&D investments to replace old practices with better and greener ones.

Products like potassium permanganate alternatives are really innovating our denim industry.

But in the end, the big innovation for the denim sector is to transform the fashion industry into a transparent, responsible and sustainable system that celebrates the stories, the people and the resources behind each pair of jeans.