REINHARD HAASE

(13) CEO, TRUE RELIGION BRAND JEANS GERMANY AND UNIFA GRUPPE

Our manufacturing company for denims has invested in new machines, so we have our own cleansing system in-house. The used water will be cleaned up and used directly for the next production, so we are reducing water consumption.

We are also looking into recycled denim for the future.

Garments made with natural fibers like cotton, hemp, linen, wool and some semisynthetic fibers, specifically Tencel and Modal, are good sustainable choices here. We are looking for a kind of natural dyeing, which is not a very common practice in the fashion industry. Clothing dyed with natural materials like indigo is better for you and the environment.