MARTIJN HAGMAN

(17) CHIEF EXECUTIVE OFFICER, TOMMY HILFIGER GLOBAL & PVH EUROPE

With denim, the key to unlocking innovation is through strong partnerships with vendors and denim industry leaders that are committed to creating more sustainable products.

Together, we have aligned on low impact processes and established key sustainability metrics that we must all measure ourselves against, including the circularity of the design process, durability of the end product, resources used, and how we manage waste. To facilitate these goals, we created the Denim Lab – part of our Product Innovation Center – which develops sustainable finishing techniques that reduce water and chemical consumption by up to 70%. Currently, more than two million pieces have been finished using lower impact methods, and by the end of 2020, one million pieces will be made using post-consumer recycled cotton.