MURTAZA AHMED

OWNER, MANAGING DIRECTOR, ARTISTIC MILLINERS

Transformation of production algorithms; going from linear to circular with a holistic approach to resource-saving, zero-waste, closed-loop production systems designed with sustainable raw materials. Here, we are proud to have designed the world’s first gold certified Cradle to Cradle denim fabric in 2017.

The introduction of ultra-stretch fabric technologies made possible by new fiber blends to offer a good shape retention.

In terms of both fabric and garment technologies, the reduction of water and energy consumption as well as the laser process and nebulization systems. Levi’s Project F.X.L is an innovative milestone that heralds a new era for the digitization of denim finish design, enabling a responsive and sustainable supply chain. 2020 has changed all the dynamics in the fashion industry, from consumer behavior to sourcing strategies. We will see a soar in digital adaptation and more use of virtual design technologies, which will help customize the product in the most sustainable way. Sourcing strategies will offer more flexible and agile solutions, and promote 360° sustainability – from farm to fashion. Aligning corporate strategies with the UN 2030 Agenda and working with the SDG (Sustainable Development Goals) Framework will help companies to identify areas of social and environmental improvement.

Consumers continue to champion fairness and social justice, so business leaders must take meaningful action to promote worker wellbeing, gender equity and diversity. Biomimicry will start to play a huge role for innovation and material health.

A holistic approach to manufacturing systems and raw materials will play a big role, but strengthening the direct relationship with consumers (DTC) will be more important. Deepening this relationship will give them a new way to shop and make them part of the innovation process to fix the “design” for good.