THE GROUND

INNOVATIVE FORMAT

The Ground, which will take place during Frankfurt Fashion Week, is conceived by Premium Group and Messe Frankfurt. The format combines B2B with B2C, focusing on sustainability and denim – a fundamental textile in most people’s daily lives. The format will be an interactive rendezvous space for a new generation that initiates an open, two-way dialogue between brands and fans while showcasing innovation around products, processes and emerging labels. The Ground will run from July 6 to 8.