TAMARIS PREMIUM COLLECTION
SPOT ON
Tamaris, the German footwear specialist and part of the Wortmann Group, has launched a new premium collection: ‘NEWD.Tamaris’. The collection centers on highquality, long-lasting footwear with a sustainable focus to entice a more conscious consumer – a bold move and a sign of the times for a company well established on the mass market. The line’s leitmotif states that “real high quality is more quiet than loud, more minimalistic than intrusive”. The fifteen-item collection features contemporary silhouettes that will appeal to a modern customer “who always makes her own fashion statement”. Signature shapes such as the loafer, high Chelsea shoe and long-laced shaft boot come revived via contemporary colorways and fashionforward profiles, offering a range of looks that will appeal to a progressive customer. Quality and craftsmanship remain key; leather uppers come rendered in nappa, while two thirds of the collection has a complete leather lining and the rest features a comfortable velvet version. The company works with leading sole manufacturers and a long-trusted modeler based in Italy to set high standards within their range. Tamaris aims to collaborate with retailers recognized in the premium fashion segment with broad fashion expertise who offer a unique shopping experience. Tamaris’s focus is to place the NEWD.Tamaris collection at the right points of sale, clearly distinguishing the line from their main collection, be it via their trade show appearances or target marketing to support its partners. tamaris.com