DEAR READER,
We are proud to present WeAr Denim, a new newspaper-style dossier dedicated to the world of denim. It will be published twice a year before relevant denim shows and present the most important developments around denim from cotton to fabrics, brand to consumer.
To meet the appetite for denim, we included Denim Legends Part II in our January 2021 issue, a continuation of the famous collectible book, Denim Legends Part I, and it received an overwhelming response. From all over the world we got feedback on how important it is to highlight the world of denim and restore it to the centre of conversation. Now, as we’re seeing interest in denim rising again, we’re continuing to create opportunities to promote it. It is most important to weave together all parts of the conversation, from fabrics, washes and !nishing to brands and consumers. That’s our aim with WeAr Denim.
We know that the denim industry is constantly innovating. As this issue shows, sustainability in denim has made huge progress, and design is more creative than ever, but this essential news must be curated, transported and communicated directly to all channels to make maximum impact.
As denim is my life and passion, I will take the !nancial risk to publish in the darkest Covid times a new publication to help the entire industry and to give denim the status it deserves.
We are keen to hear your thoughts and suggestions. This is just our !rst issue: Rome was not built in a day. And most of all, this is WeAr: it is not my magazine, it is our magazine. I invite all readers to participate, write guest editorials, contribute their voice and support this project. I can take the !rst step; each of you must take the next ones, because only by raising our voices together can denim can be truly seen and celebrated. To raise awareness on a global scale, WeAr Denim is included as a supplement to the English edition of WeAr Global Magazine. You can also read it free of charge for 6 months on our digital platform, www.wearglobalnetwork.com.
I would like to take the opportunity to thank my team for their great work and our advertisers for their support because without you, there would be no magazine.
All the very best and long live denim!
Klaus Vogel
Publisher