MAURIZIO DONADI

FOUNDER, ATELIERS & REPAIRS

It sounds banal to think that denim is just a 5-pocket pant so I would advise the next generation to think harder about what denim could be applied to. I would like to see a new generation of products conceived for circularity, utilitarian and of great quality at the same time. Experimentation, testing and alternative design principles will lead to ways to utilize this fabric beyond the stereotypical usage of making another pair of 5-pocket jeans.

This is the last pair of jeans I wore. That was 2011. Customized “half overall” prototype.