EBRU OZAYDIN

STRATEGIC MARKETING DIRECTOR, THE LYCRA COMPANY

Design responsibly and make the consumer your partner in design. Next-gen denim-heads must consider the entire value chain and the potential impact of their design from the very beginning of the process – not only from the angle of resource consumption but also the longevity, life span of the garment, where and how it would end up as consumer waste. Be authentic, transparent and communicative and ready to learn from consumers’ experience.

The denim jacket is from Kapital Japan I bought 10 years ago from Tokyo. It is produced in Kojima factory of Okayama.