DION VIJGEBOOM

CO!FOUNDER, MUD JEANS

My advice: let the end-point of the product be your starting point in design. Meaning: make sure that the jeans can be used as a starting point for a new pair of jeans. Think of using ’mono-materials’ in your fabric, make trims re-usable, and so on.

My favourite jeans: a pair of MUD Jeans selvedge denim in a blend with linen made as a limited edition in 2014. I have worn them all over the world and the best wash e"ect came from ‘dipping’ the jeans in seawater and rubbing them with sand.