THE WORLD OF DENIM % TRENDS, NEWS, EVENTS
Denim is reinventing itself. As a key event of the denim and casual !bers industry, every season BLUEZONE provides a physical platform for innovations and novelties shaping the future. The goal? To drive the denim industry towards transparency, truth and quality.
As consumers are searching for traceable, all-rounder denim in di"erent shapes that !t all kinds of bodies, there are more diverse styles than ever before, while traceability platforms like Retraced are in high demand.
The denim industry o"ers up endless surprises when it comes to innovations and sustainability – think vegan trims, hemp blends, zero water production processes or completely compostable denim. With concepts such as Dry Indigo by Tejidos Royo, which claims that zero water usage also means zero water waste, or Safe Blue by Bossa that saves up to 80% of water during the dyeing and !nishing process, it becomes clear that decreased water usage is one of the main drivers of innovation.
Regarding !bers, most brands rely on certi!ed organic, Supreme Green and recycled pre/post-consumer waste cotton. Local sourcing plays an important role too: European manufacturers are looking for cotton alternatives, such as linen, nettle, hemp or cellulose !bers like Tencel.
Other groundbreaking innovations can be found in denim !nishing. Many handmade and toxic processes will be replaced by a laser that requires only 10% of the time, e.g., Calik’s E-Sense Technology specially developed to keep energy consumption in complex laser !nishes to a minimum. The Lasermade Labels for recycled denim from Tejidos Royo also use no extra resources.
When it comes to sustainable !nishing, Montega has introduced new projects looking at mineral pigments and natural dye processes, and O"cina +39 has launched their Aqualess Mission, a treatment based on the three phases of a laser booster to speed up the process, saving time and energy. There is also an Aqualess Aging treatment, which creates a used appearance, and ozone powder for a worn, bleached look.
BLUEZONE is a crucial physical platform for all denim lovers and experts to experience these futuristic innovations. In between shows, the blue community can dive into trend inspiration and denim information at www.bluezone. show. Stay tuned for the next show happening January 25– 26, 2022, in Munich, Germany.